The beautiful Torrey Pines golf course at La Jolla in San Diego will bring you one of the finest and most watched tournaments in the PGA Tour, officially marking the beginning of the season. This year, the prestigious golf tournament is sponsored by the Farmers Insurance group. The 2010 Farmers Insurance Open golf tournament will kick off on January 25th , 2010 and will go on till the 31st of January.

This tournament brings together some of the best golfers in the nation for a week of golf and entertainment. Please note that the first day of the event on 25th January is free for everyone. So please take care to get there early to get the best view. Don’t forget to book your San Diego accommodation in advance with us so that you do not have to go hotel hunting at the last minute.

The sponsor, Farmers Insurance have their headquarters in southern California and is a subsidiary of Swiss-based Zurich Financial Services, which is the title sponsor of the PGA Tour stop in New Orleans. The tournament which dates back to 1952 was known as the Buick Invitational Golf tournament since 1992 and the automaker sponsored the game every year till 2009. Last year, Buick filed for bankruptcy and ended its sponsorship when a U.S. bankruptcy court ordered Buick’s parent company, General Motors, to stop sponsoring PGA tournaments.

The event is being organized by the Century Club of San Diego and tickets with their logo should be enough to gain admission to the greens. Last year, Nick Watney rallied from five shots back to capture his second career PGA Tour title here. This year too the tournament will have its share of entertainment for a week and be sure to reserve your San Diego accommodation as soon as possible.